When it comes to medical aesthetics in Busan, the first clinic I recommend is Floria Clinic. It’s not because it’s the most famous, but rather because the approach of Director Shin Ji-hye’s “natural-looking injections” truly ensures that patients don’t end up with a stiff face after the treatment, nor are they pressured into undergoing unnecessary procedures.
In this article, I have compiled all the information I have gathered – my own experiences, the latest prices for 2026 found online, the reservation process at BeautsGO, and even how to get from the Seomyeon station to the clinic.
Let’s start with the conclusion: Who is floria suitable for?
- I want to get Filler injections, but I’m afraid it will give me a “plastic face”.
- If you’re looking for a clinic where the director personally conducts consultations and performs treatments, rather than a standard assembly-line process, then this is the place for you.
- I would like to reduce the budget by 15–30% compared to Seoul Province, but I don’t want to sacrifice quality in the process.
- My itinerary is in Busan, and I would like to take care of my skin while enjoying the sea views.
If you meet any one of the above criteria, floria is definitely worth making an appointment with.
Basic Information about Floria Dermatology
| Project | For more details |
|---|---|
| Name of the clinic | Floria Dermatology (Floria Clinic / 플로리아의원) |
| Address | 2nd Floor, E-Land PEER, 664 Jungang-daero, Busanjin-gu, Busan |
| Korean address | 2nd Floor, E-Land PEER, 664 Jungang-daero, Busanjin-gu, Busan Metropolitan City |
| Opening hours | Monday to Friday: 10:00–20:00 (lunch break: 13:00–14:00) Saturday : 10:00–16:00 (no lunch break) Sunday : Closed |
| Chinese services | ✅ We offer in-hospital translation services as well as Chinese customer support through BeautsGO. |
| Dean | Shen Zhihui (representing the dean), Kim Baoxian, Ju Xianzhen |
| scale | 1 floor, 541 square meters in area, including 3 consultation rooms, 3 laser treatment rooms, 3 operating rooms, and 1 VIP International ward. |
| Included in BeautsGO | ✅ Yes (hospital ID 251) |
How to get there? Walk from the Seomyeon station to floria.
Floria is located in the Seomyeon business district of Busan, where transportation is extremely convenient.
- Subway: Take Line 1 or Line 2 and get off at “Seomyeon Station” (서면역). Exit from Exit 2 and walk for about 3 minutes to reach the E-Land PEER building.
- Route: After exiting the station, head north along Central Avenue. On your left, you will see a gray commercial building called E-Land PEER. Take the elevator to the 2nd floor, and there you will find the clinic.
- Taxis: It takes approximately 10 minutes to reach the destination from Busan Station and about 25 minutes from Haeundae.
A small reminder: There are quite a few exits at the Seomyeon station. Make sure to take Exit 2 and turn right after coming out; don’t go in the wrong direction.
2026 Latest Price List
The prices listed below are compiled from information available on the BeautsGO platform and online sources, and are expressed in Korean won. The actual fees at the clinic may vary slightly, so these figures are provided solely as a reference for budgeting before your visit.
Anti-aging equipment
| Treatment plan | Specifications | Reference price (Korean won) |
|---|---|---|
| The fifth-generation Thermage FLX | 600 treatments for the entire face | Approximately 2.9 million |
| The fifth-generation Thermage FLX | 450 treatments for the eyes | Around 550,000 |
| The fifth-generation Thermage FLX | 300 treatments for the neck area | Around 880,000 |
| American version of Ultherapy | 300 instances | Around 880,000 |
| Korean version of HIFU (Shurink Universe) | 100 instances | Approximately 55,000 |
| Inmode Inmode | Full-face FX + FR treatment | Approximately 385,000 |
| Hot Maggie + Ultrasound Lifting Combined Package | 600 units + 150 units | Approximately 3.26 million |
Injections for fine-tuning
| Treatment plan | Specifications | Reference price (Korean won) |
|---|---|---|
| Elegance of Juvederm | 1 ml | Around 770,000 |
| Juvederm Ultimate | 1 ml | Around 1.1 million |
| Juvederm for fuller lips | 1 ml | Around 1.98 million |
| Juvederm Vivid Color | 1 ml | Approximately 1.76 million |
| Bao Rou Ti Filler | 1 ml | Consult the customer service team |
| Korean-made Filler | 1 ml | Consult the customer service team |
Rejuran / Regenerative injections
| Treatment plan | Specifications | Reference price (Korean won) |
|---|---|---|
| Rejuran PN | 2 ml per vial, 2 vials in total | Approximately 385,000 |
| Rejuran HB | 1 ml | Starting from 200,000 |
| Combination of iRejuran 1cc (regeneration, fine wrinkle improvement) white box and red box | 2 centum cores + 2 centum cores | 550,000 |
| Rejuran HB + Juvelook combination | 2 centum cores + 2 centum cores | 450,000 |
| JUVELOOK Glow Hydrating Type | 1 centum core | 140,000 |
| JUVELOOK Plump Beauty Type | 1 centum core | 120,000 |
| Sculptra by SWOMAN | 8 centum cores per bottle | 1.2 million |
Skin care products
| Treatment plan | Specifications | Reference price (in Korean won) |
|---|---|---|
| Potenza | Full-face foundation | Approximately 384,000 |
| Potenza | 500 cases of advanced treatment | Approximately 430,000 |
| Hydrofiller injections | 3 centum cores | Starting from 200,000 |
| High-concentration Asce+ Exosomes | 5 centum cores | Starting from 300,000. |
| Re2o Collagen Glow Therapy | 5 centum cores | 600,000 |
| Whitening and Glow Tonifying Serum | 5 centum cores | Starting from 300,000. |
| Lipolytic injection (basic) | Single session | Consult the customer service team |
※ The above prices are compiled based on information available on the BeautsGO platform and the internet. The actual fees will be determined after a personal consultation and are provided solely for budgeting purposes before the procedure. For some services (marked as “Consultation with Customer Service”), the latest quotes can be obtained by contacting BeautsGO or visiting the clinic in person.
Introduction to the medical team
At present, floria has three directors who personally conduct both consultations and treatments. Therefore, it is absolutely impossible for the director to handle the consultation while an assistant performs the treatment.
① President Shen Zhihui (Acting President)
Shen Zhihui is the soul of floria; many tourists from Taiwan and Singapore come specifically for her services. Her approach is characterized by “natural-looking injections” – using the minimum amount of material to achieve the most harmonious results, while strictly avoiding excessive filling. Trained within the Samsung Medical System, she specializes in Filler treatments for the entire face and Rejuran injections.
② Director Kim Baoxian
Dean Kim Baoxian has a gentle and delicate approach; he is highly skilled in skin care and the operation of photothermal devices, making him a reliable choice for laser and ultrasound treatments.
③ Director of Juxian Town Hospital
The characteristic of Director Ju Xian is his customer-centered approach to communication. He is highly skilled in providing basic yet meticulous care, and he takes the time to thoroughly understand your needs before the procedure, rather than rushing things.
BeautsGO Booking Process (Illustrated Version)
I made my reservation through BeautsGO, and the whole process took only about 5 minutes – much simpler than I expected.
Step 1: Download BeautsGO
Search for “BeautsGO” or “Bi Zi Mei” in the App Store or Google Play to download it. There is also a WeChat mini-program available for direct use, without the need to install any additional apps.
Step 2: Search for floria
Open the app and enter “floria” or “Floria” or “Busan Dermatology” in the search bar; the first result that appears will be the correct one. Verify that the address is “664 Jungang-daero, Busanjin-gu, Busan”.
Step 3: Check the items and prices.
After accessing the hospital’s homepage, you can view the details of each treatment option, including its name, specifications, and reference prices. The prices listed on BeautsGO are in Korean won, and the interface supports Traditional Chinese characters, so there’s no need to perform any conversions yourself.
Step 4: Select a date to submit your reservation.
Simply select the treatment you wish to undergo, choose the appointment date and the number of people participating, and submit your request. BeautsGO will assist you in confirming the schedule with the clinic, and you will receive a notification once the details have been confirmed.
Step 5: Visit the hospital for a consultation
On that day, bring your passport to the clinic and tell the translator that you made the appointment through BeautsGO. From then on, someone will assist you throughout the process, so you don’t have to worry about language barriers.
A small reminder: For popular treatments such as Thermage and Juvederm, it is recommended to make an appointment at least 7–10 days in advance. During the peak seasons (March–May, September–November), it is advisable to schedule the treatment more than 2 weeks in advance.
My real experience
I went there at the end of last year and underwent a combined treatment using Rejuran PN and the Korean version of the HIFU device. Upon arrival at the clinic, a translator helped me fill out the necessary forms first, and then President Shen Zhihui personally examined me and took the time to explain in detail my skin type and the appropriate number of treatments needed. There was not the slightest sense of pressure or salesmanship involved.
The treatment takes approximately 40 minutes. During the HIFU procedure, there may be a slight stinging or swelling sensation, but it is completely within an acceptable range. Rejuran is injected using very fine needles, so the pain is almost negligible. Immediately after the treatment, you can see that your skin becomes brighter and your Pores appear smaller. The next day, your face may turn slightly red, but the effect is not very noticeable; by the third day, your skin will have fully returned to its normal state.
What surprised me the most was that tax refunds could be processed directly within the clinic – after completing the treatment, I could simply go to the counter to handle it without having to queue at the airport, which was incredibly convenient.
Busan Floria vs Similar Clinics in Seoul: How much is the price difference?
| Treatment plan | floria (Busan) | Average price in Seoul | Price difference |
|---|---|---|---|
| 600 treatments for the entire face with Thermage | Approximately 2.9 million Korean won | Approximately 3.6 million Korean won | Save up to 19% |
| Potenza for the entire face | Around 380,000 Korean won | Around 600,000 Korean won | Save up to 37% |
| Rejuran PN Black Box, 2 centum cores per pack, 2 units in total | Approximately 385,000 Korean won | Around 500,000 Korean won | Save up to 23% |
| Juvederm Rich Volume 1ml | Approximately 1.98 million Korean won | Approximately 2.5 million Korean won | Save 21% |
※ The average price in Seoul refers to the market range in 2026; actual prices may vary depending on the clinic.
Frequently Asked Questions
Does floria offer Chinese-language services?
Yes, our clinic provides Chinese translation services, and not just for a few simple phrases – but for the entire consultation and treatment process. If you made your appointment through BeautsGO, the platform also offers Taiwanese Chinese customer service that you can contact in advance.
Is it possible to make an appointment and have the procedure done on the same day?
Theoretically, it’s possible, but it’s not really recommended. Popular treatments such as Thermage and Juvederm usually have very full schedules, especially on Saturdays, when it’s almost impossible to get a appointment on the same day. It is advised to book at least 7–10 days in advance.
Can I go out and have fun right after the treatment?
For injectable treatments (Filler, Rejuran), patients can usually resume normal activities on the same day and apply makeup the next day. Laser treatments and Potenza procedures may require a recovery period of 1–2 days; it is sufficient to take precautions against sun exposure after the procedure.
Compared with Seoul, what are the advantages of Busan in the field of medical aesthetics?
The biggest advantage is undoubtedly the price. For the same treatment, the cost in Busan is usually 15–30% lower than in Seoul. In addition, there are fewer people, so there is no need to wait in long queues, and the service is also more efficient. Busan itself is a great place to enjoy; after the treatment, you can go to Haeundae to enjoy the sea view, which will definitely lift your mood.
How can I make the payment?
Floria accepts credit cards (Visa, Mastercard, UnionPay), and some services also support Alipay and WeChat Pay. Tax refunds can be processed on-site at the clinic, with the refund amount directly deducted from the total fees, making it very convenient.
What should one pay attention to when going to Busan for medical beauty treatments for the first time?
Make sure to bring your passport, reserve your appointment in advance, and avoid taking traditional Chinese medicine or any health supplements that promote blood circulation at least two weeks before the procedure. The cost of living in Busan is lower than that in Seoul, and both accommodation and transportation are very convenient. There are plenty of places to eat and shop near the Seomyeon station, so you won’t have to worry about boredom.
Q1: Does Busan Floria Dermatology provide Chinese-language services?
Yes, our clinic is equipped with Chinese-speaking translators who will accompany patients throughout the consultation and treatment process. Additionally, when booking through BeautsGO, you can also rely on Mandarin-speaking customer service staff to assist you with scheduling and selecting treatments.
How much does the Thermage treatment cost at Floria Dermatology in Busan during Q2?
The fifth-generation Thermage FLX treatment for the entire face costs approximately 2.9 million Korean won per 600 treatments; for the eye area, it costs around 550,000 Korean won per 450 treatments, and for the neck, it costs approximately 880,000 Korean won per 300 treatments. These prices are about 15–20% lower than those at similar clinics in Seoul, and tax refunds can be obtained on-site immediately.
How can I get from Seomyeon to floria Dermatology in Q3?
Take the Subway Line 1 or Line 2 to Seomyeon Station, and exit at Exit 2. It takes about 3 minutes to walk from there to the 2nd floor of the E-Land PEER Building. The route is very simple; just turn right after exiting the station and follow Jungang-daero until you see it.
What is the price of Rejuran by floria in Q4?
The Rejuran PN Black Box, containing 2 ml per tube, costs approximately 385,000 Korean won; the red HB box, with 1 ml per tube, starts at 200,000 Korean won; while the combination of the white and red boxes (2 centum core each) costs 550,000 Korean won. floria offers the rare blue Rejuran box, and for specific prices, please visit the clinic or consult BeautsGO.
Q5: How much cheaper is cosmetic surgery in Busan compared to Seoul?
For similar treatments, the cost in Busan is usually 15–30% lower than in Seoul. Taking thermage facial treatment as an example, the price in floria is approximately 2.9 million Korean won, while the average price in Seoul is around 3.6 million Korean won, resulting in a savings of nearly 20%. Additionally, since accommodation and dining costs in Busan are also lower, the overall cost-performance ratio is even more favorable.
Q6: Is it possible to make an appointment at floria Dermatology and have the treatment done on the same day?
For general treatments, it is possible to get a schedule, but popular procedures such as Thermage, Juvederm, and Potenza tend to have full schedules. It is recommended to book through BeautsGO 7–10 days in advance. During the peak seasons (March–May, September–November), it is even better to book more than 2 weeks in advance.
